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lovelylaauren's Journal

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LovelyLauren
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Everything Lauren Conrad

About Lauren Conrad..About Fashion..Site Networks..



If you met her in person, she probably wouldn’t want you to call her “LC” and make a big fuss over her —after all, in her mind, she is just “Lauren”—a normal young girl who’s just going about living her life.

That just might be the most remarkable thing about this young woman: she is just Lauren. Lacking pretentions, grounded, and comfortable in her own skin, Lauren Conrad is simply herself.

And if you pause to consider the fact that this 24 year old young woman has been the star of two of MTV's most successful reality television programs, designs her own fashion line, and is a two-time New York Times bestselling author—and that’s only the top of the list of her accomplishments—the fact she is simply herself becomes extraordinary.

Growing up in the beautiful coastal town of Laguna Beach, California, the sun has always shined on Lauren Conrad. Since the beginning she has been rooted in a strong bond with her family, parents Jim and Kathy, and younger siblings Breanna and Brandon. Their love and support allowed her sweet, easy-going personality to flourish and helped her become secure in herself—traits that would prove especially valuable to her in particular. Lauren has always had a zest for life, and enjoys being active and outdoors. She spent her free time growing up lying out on the sand, playing in the ocean, and hiking through the rolling hills of California.

Going into her senior year of high school at 17, she was looking forward to having fun with her friends and serving as a member of the ASB when MTV came to recruit students for a project they wanted to film…

And that’s when everything changed.
This was a passion born long before TV cameras and crews ever entered Lauren’s life.

She fell in love with the fashion industry when she was a little girl, and was dreaming of designing by the time she was in junior high. And she did more than just dream: from the time she was 16, Lauren sought to gain industry experience: from working retail to interning at trade shows, showrooms, fashion PR offices, and magazines, she’s taken every opportunity to learn every aspect of the business possible.

These efforts began to come together in a very tangible way with the launch of her very own fashion line, “The Lauren Conrad Collection”, at the Project Trade Show in Las Vegas in August 2007. Lauren channeled her innate creativity and California spirit into this line characterized by novelty detailing, playful accents, and clean lines and shapes. This line also appeared at the Mercedes-Benz Fashion Week in Los Angeles 2 consecutive years. In light of her accomplishments, Lauren also had the high honor of designing a dress for the Trophy model for the 2008 Emmy Awards. The Lauren Conrad Collection is currently in the process of being relaunched in early 2011.

The driven designer has also launched her second line, LC Lauren Conrad, sold exclusively at Kohls. Lauren handpicks her favorite up-and-coming trends for each season and infuses them with her cool, California vibe, creating a casual, feminine collection of fun and wearable designer fashion items at affordable prices. It launched in the woman’s department of 300 Kohl’s stores in September 2009 and launched in all stores nationwide in the Spring of 2010. It is also sold online at www.Kohls.com.

Lauren has said that as much as she’s enjoyed her experiences in the entertainment industry, she knows that her heart is not in acting, singing, dancing or performing. And rather than try to force a career in a field she's not passionate about for the limelight's sake, she’s choosing to pursue the things that make her happy, and one of those things has always been fashion.










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